Spectrum News 1 spotlighted the powerful story of Priscilla Hicks, a former collegiate athlete and single mother whose breast cancer diagnosis meant confronting not only a lifesaving treatment plan, but overwhelming medical bills.
The report highlights how Pretty In Pink Foundation stepped in with critical financial support — helping Priscilla stay focused on recovery and time with her young son. In 2024, Pretty In Pink provided direct assistance to more than 350 under-insured and uninsured breast cancer patients across North Carolina, marking the most Champions served in the organization’s 20-year history.
